Meet Rob


By learning from the past and planning for tomorrow, Rob helps clients live powerfully in the present moment – free of worry and regret.

Rob Holdford is an author, wealth advisor, life coach and public speaker. For over 30 years in the financial services industry, Rob has practiced within the discipline of comprehensive financial planning, concentrating on retirement planning, estate planning and investment tax reduction strategies. More than two decades ago, Rob decided the best way to grow his financial planning practice was through public speaking, which started his long career of teaching workshops and seminars to educate and inform the public. Rob has also been an instructor for the University of Arkansas – Adult Division of Continuing Education, Pulaski Technical College and has taught financial courses all over central Arkansas. Rob holds securities qualifications including Series 7 and 63 through Cetera Advisor Networks and Series 65 through CWM, LLC. Rob and his team have been developing and applying his LIFEonomics™ Wealth Management System to help change peoples’ lives throughout most of his career. In 2002, a top life coaching organization honored Rob’s personal development work by making him only the second person to ever win one of their most coveted awards. After extensive training he went on to “life coach” thousands, not only in the United States, but in eight other countries, helping people to make huge breakthroughs in their business and personal lives.

Rob has been singing and playing music in church and local rock bands for over 40 years. He is an active member and plays guitar weekly in the contemporary worship band at St. James United Methodist Church. He enjoys cooking and eating great food, drinking great wine, snow skiing and traveling.