Meet Rob


By learning from the past and planning for tomorrow, Rob helps clients live powerfully in the present moment – free of worry and regret.

Rob Holdford is an author, wealth advisor, life coach and public speaker. For over 30 years in the financial services industry, Rob has practiced within the discipline of comprehensive financial planning, concentrating on retirement planning, estate planning and investment tax reduction strategies. More than two decades ago, Rob decided the best way to grow his financial planning practice was through public speaking, which started his long career of teaching workshops and seminars to educate and inform the public. Rob has also been an instructor for the University of Arkansas – Adult Division of Continuing Education, Pulaski Technical College and has taught financial courses all over central Arkansas. Rob holds securities qualifications including Series 7 and 63 through Cetera Advisor Networks and Series 65 through CWM, LLC. Rob and his team have been developing and applying his LIFEonomics™ Wealth Management System to help change peoples’ lives throughout most of his career. In 2002, a top life coaching organization honored Rob’s personal development work by making him only the second person to ever win one of their most coveted awards. After extensive training he went on to “life coach” thousands, not only in the United States, but in eight other countries, helping people to make huge breakthroughs in their business and personal lives.

Rob has been singing and playing music in church and local rock bands for over 40 years. He is an active member and plays guitar weekly in the contemporary worship band at St. James United Methodist Church. He enjoys cooking and eating great food, drinking great wine, snow skiing and traveling.


Favorite food:

Charcoal-grilled anything

Best piece of financial advice received:

Focus on what you love and are uniquely qualified to do – find a loyal team to do the stuff you’re not good at.

Favorite quote:

“You can have anything you want if you help enough other people get what they want.” - Zig Zigglar

If Rob could meet anyone, past or present, it would be:

Jesus Christ, Elvis Presley and Bono (in that order)

Favorite book:

LIFEonomics ™

Favorite Movie:

Second Hand Lions

What motivates Rob:

LIFE: Just how amazing can it be?!

Favorite holiday:

Every day is a holiday!

Hidden talent:

Rob can write upside down!

Something on Rob’s bucket list:

To sing on stage with Bono

Place Rob would most like to visit:

EVERYWHERE! He hopes to be a full-time world traveler in his retirement years, starting with all the best “food countries”.

Biggest accomplishment:

That he gets to go to work every day with two of his very best friends in the world who have trusted him and stood beside him through good times and bad for over 20 years.

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